Analysis & Foundation — The right starting point for measurable results.
Marketing & Sales Diagnosis: Clarity in 5 Business Days
The Marketing & Sales Diagnosis is the first and most crucial step in any collaboration with Helda Solutions. In a structured process, we analyze your current marketing mix, sales processes, digital presence, and competitive position — systematically and without sugar-coating.
What we are investigating
The central question is: What isn't working for you—and why? We examine your existing channels, your customer journey from first contact to closing, the quality of your leads, and the efficiency of your current sales processes. In doing so, we take into account industry-specific benchmarks and the Swiss market context.
The result: Clear list of priorities
You will receive a clear priority list showing which measures will yield the greatest return on your investment. We usually deliver the analysis within 5 working days — concise, understandable, and immediately actionable. For SMEs with an annual turnover of CHF 1 million or more, this clarity is not a luxury but a prerequisite for any meaningful digital investment.
How we collaborate
After a free initial consultation, we jointly define the scope and focus of the diagnosis. Within a few days, you will receive a structured document with concrete recommendations for action—and then decide which next steps you would like to implement internally or with us. No sales spiral, no pressure.
Digital Audit: Objectively Assessing Your Digital Footprint
The Digital Audit objectively evaluates all of your company's digital channels and tools based on data — website, SEO, paid media, content, and social media. The result is not a lengthy report, but a prioritized list of actions.
Website, Technology, and SEO Checked
We check loading times, mobile usability, Core Web Vitals, and the technical SEO foundation of your website. These factors determine whether Google ranks your page — and whether visitors stay or immediately bounce.
Paid Channels & Content
Are your Google Ads and Meta Ads profitable, or are you burning through your advertising budget without measurable impact? How do your content and social media profiles compare to the competition? Helda Solutions answers these questions with data, not opinions.
Prioritized Recommendations for Action
The result of the digital audit is a clearly prioritized list of concrete recommendations for action, ordered by effort and expected effect — not a presentation that disappears in a drawer, but an action plan.
Competitor Analysis: Knowing What Others Do Better
A sound competitive analysis goes far beyond an occasional glance at competitor websites. Helda Solutions systematically and data-drivenly analyzes keyword strategies, paid advertising, content plans, and positioning differences.
Recognizing opportunities before the competition does
We investigate which keywords competitors are visible for organically and paid, which channels they prioritize, and how their offerings are received by customers. Often, the greatest opportunities lie not where everyone is fighting, but in niches that competitors have overlooked.
Differentiation as a strategy
Competitive analysis shows which gaps in the market you can strategically fill. For Swiss SMEs, clear positioning is particularly important — trust and reliability are crucial purchasing criteria in this market.
Immediately actionable positioning recommendation
The analysis culminates in a concrete positioning recommendation: Which messages sharpen your brand? Which channels are a priority? These recommendations directly inform your SEO strategy, your campaigns, and your website texts.
From analysis to a concrete roadmap
At the end of the analysis phase, Helda Solutions will provide you with a prioritized roadmap of measures — concrete, actionable, and tailored to your available resources. No theoretical concepts, but a clear plan for the next 90 days.
Immediate, medium-term, long-term
What brings immediate results? What needs to be tackled in the medium term? And what can wait? This roadmap is your strategic plan for the digital development of your SME — regardless of whether Helda Solutions takes on the implementation or you carry it out internally.
Flexible in implementation
If required, we will personally guide you through the implementation phase or hand over the roadmap to your team. Both approaches work — what's crucial is that you start with a clear, prioritized plan based on real data.
Measurability from the start
Each measure in the roadmap is linked to a measurable goal: more qualified inquiries, better conversion rate, higher visibility. This way, you always know whether the investment is working – and where adjustments need to be made.
Request a marketing & sales diagnosis now
— 30 min. | Non-binding | Free