Competitor Analysis — Understand what the competition does better. And surpass it.
Digital Competitor Analysis: More Than Just Looking at Websites
A sound competitive analysis is the strategic basis for all marketing and sales decisions in your company. If you only occasionally look at your competitors' websites, you will miss most of it: keyword strategies, paid advertising, content plans, review profiles, and positioning differences remain invisible.
The starting point for a sharper positioning
We investigate which keywords competitors are visible for organically and through paid advertising, which channels they prioritize, and how their offers and messages resonate with customers. This knowledge is the starting point for a sharper positioning of your own company.
Data-driven instead of gut feeling
Helda Solutions systematically analyzes the digital presence and marketing activities of your key competitors for Swiss SMEs — not based on gut feeling, but with professional analysis tools. The result is concrete, reliable insights.
Complete picture of the competitive landscape
In addition to digital presence, we also analyze the pricing, offer and service promises, and customer review profiles of your competitors. This gives you a complete picture — and enables you to make well-founded strategic decisions.
Competitor keywords, channels, and positioning
As part of its digital competitive analysis, Helda Solutions examines your competitors' organic and paid visibility in detail. Which keywords generate the most traffic for them? What ads are they running—and with what messages?
Strategically fill gaps in the competition
How is their content strategy structured, and which topics do they consistently focus on? At the same time, we analyze the offer structure and the strengths and weaknesses in their customer service promise. This information gives you a clear advantage: you know where the competition falls short.
Understanding Competitors' Keyword Strategy
Which keywords are your competitors investing in? What organic rankings have they built up? This knowledge allows you to design your own keyword strategy in such a way that you specifically increase your visibility in areas where the competition is weakest.
Review Messaging and Positioning
What do your competitors communicate as their biggest advantage — and what of that can you formulate better or differently? Often, the decisive difference is not in the offering itself, but in the way it is communicated.
Identify and leverage differentiation potential
Often, the greatest growth opportunities are not where everyone is competing, but in niches and positioning gaps that competitors have overlooked. Helda Solutions identifies these potentials and makes them usable for your marketing strategy.
Positioning for the Swiss market
We help you clearly articulate your unique strengths, strategically translate them into the right channels, and consistently communicate them to potential customers. For Swiss SMEs, clear positioning is especially important — trust and reliability are crucial purchasing criteria.
Strategically occupy niche positions
Differentiation does not mean being cheaper or more broadly positioned—but rather being the most compelling solution for the right target audience. Helda Solutions helps you clearly define and strategically occupy this niche before the competition does.
Sustainable Differentiation Instead of Short-Term Tactics
Filling a positioning gap is a strategic decision, not a one-off action. We work with you to develop a long-term positioning strategy – and ensure that it is consistently reflected across all channels.
From Analysis to Clear Market Positioning
Helda Solutions' competitor analysis doesn't end with a description of the status quo — it culminates in a concrete positioning recommendation. Where should your company be in 12 months? What messages sharpen your brand?
Immediately actionable positioning recommendations
Which channels should be prioritized to reach your target audience before the competition does? These recommendations are the direct input for your SEO strategy, your campaigns, and your website texts.
Integration with Digital Audit
Competitor analysis is an integral part of our analysis phase and is usually carried out together with the digital audit – this way, you get a complete picture of your starting position and can make decisions based on a solid data foundation.
Roadmap for the next 12 months
Based on the competitive analysis, we will jointly develop a roadmap: Which positioning measures have the highest priority? What can be implemented immediately, and what needs to be addressed in the medium term? With a clear plan instead of vague recommendations.
Request a competitive analysis now and sharpen your positioning
Learn more in a free, no-obligation initial consultation