New customer acquisition
What we do
Refining target groups and offers
Before we launch campaigns, we clarify:
- Who are your best customers – and which of them do you want more of?
- Which of your services or products are best suited for targeted online campaigns?
- What specific problems do you solve – and how do we translate that into simple, clear messages?
Goal: Ads and pages where your ideal customers can find themselves – and not “everyone a little bit”.
Campaign setup (Google, social media)
We set up targeted campaigns that bring people with a purchase intent to your website or landing pages.
We pay attention to the following:
- suitable channels (e.g. Google Ads, Meta/Instagram Ads, depending on the target group),
- clear campaign structure (e.g., separated by offers or target groups),
- Understandable ad copy in your customers' language,
- Sensible budgets that fit your company size.
The goal is not to be "present everywhere," but to be strong where it is worthwhile for you.
Landing pages & offer pages
A good ad needs a suitable landing page. We create or optimize landing pages and offer pages that:
- Explain in simple terms what you offer,
- Make the benefits clear to your customers
- Build trust (e.g. through references, examples, seals of approval),
- end with a clear next step (e.g. form, appointment, purchase).
This creates a clear path: advertisement → relevant page → inquiry or purchase.
How we measure success
Clear key figures instead of gut feeling
To help you see if your investment is worthwhile, we will define a few key performance indicators together, for example:
- how many inquiries or orders come in through campaigns,
- how many visitors become inquiries or buyers (conversion rate),
- which campaigns/ads deliver the best results.
We present these figures in a way that is easy to understand – without technical jargon. You can see what works, where we need to make improvements, and where budget can be saved.
Ongoing optimization
After launching, we don't stop, but continuously improve:
- We are testing different ad variations.
- We adapt target groups and search terms.
- We optimize landing pages where users are still abandoning the process.
This way, your system will improve step by step – instead of simply “running through” until the budget is used up.
What you get from this package
Specific benefits for your company
- More relevant inquiries and orders via your website or shop.
- More usable data for decision-making, instead of mere click statistics.
- A clear process for how new customers can find you online.
- Less wasted effort because campaigns, target groups and pages are aligned.
This package is particularly suitable...
if you are already selling, but:
- We received too few qualified inquiries online.
- To use advertising budgets without knowing exactly what they will achieve,
- want to specifically boost their growth.
Next step
This is how we start with your new customer acquisition