New Customer Acquisition — Systematically Generate More Qualified Leads.
Why traditional lead generation is reaching its limits
The biggest impediment to growth for many owner-managed SMEs in Switzerland is not the quality of their services—but rather the lack of a systematic approach to new customer acquisition. Inquiries come when they come. The company reacts instead of actively taking control.
Recommendations are valuable — but not scalable
Referrals are the best form of new customer acquisition – but they cannot be planned or scaled. One bad month can quickly create holes in the pipeline. SMEs that rely exclusively on referrals are permanently vulnerable to fluctuations in orders.
Cold calling is inefficient and unpopular
Cold calling is time-consuming, often results in rejection, and rarely yields the desired qualified leads. For owner-managed SMEs, where the owner is often actively involved in sales themselves, this is not a sustainable solution for long-term growth.
Digital Systems as a Strategic Imperative
Digital acquisition systems work continuously – even when the owner is in a customer meeting, on vacation, or in production. For SMEs with an annual turnover of CHF 1 million or more, such a system is no longer an option, but a strategic necessity.
The Digital Acquisition Funnel for SMEs
Helda Solutions develops a tailored digital acquisition funnel for your SME that is customized to your specific target group, industry, and offerings. It starts with target audience analysis: Who do you want to reach? What are their most pressing problems?
Target audience, message, channel — in the right order
Which message moves your target audience to act? Which channel reaches them where they are active? Based on this, we define the right channels, messages, and offers for each phase of the decision-making process—from initial awareness to concrete contact.
A learning system that improves over time
The funnel is not a rigid concept but a learning system. Through continuous measurement and optimization, it becomes more efficient over time and delivers more qualified inquiries for the same effort. Every campaign, every landing page, every piece of text is improved based on real data.
Combine quick results with long-term development
We combine immediate results through performance marketing with long-term organic growth through SEO. This way, you will have measurable results within the first few months — while simultaneously building a sustainable acquisition infrastructure that functions independently of ongoing advertising budgets.
The interplay of performance marketing, SEO, and landing pages
Effective new customer acquisition combines multiple mutually reinforcing channels. Performance marketing ensures immediate visibility. SEO builds sustainable organic reach. Landing pages convert traffic into inquiries.
Google Ads & Meta Ads for immediate results
Performance Marketing with Google Ads and Meta Ads ensures immediate visibility among ready-to-buy target groups — ideal for quick results and targeted campaigns. We continuously optimize based on real performance data.
SEO for Sustainable ROI
SEO & content strategy builds sustainable organic visibility that brings qualified visitors even without an ongoing advertising budget — long-term, the channel with the highest ROI. We develop an SEO strategy that works for your industry and your Swiss market.
Integration of all channels into one report
Tailored landing pages convert traffic from both channels into concrete inquiries. The crucial factor is integration: all channels convey the same message, lead to the same goal, and are measured via a central reporting dashboard.
Measurable results instead of vague promises
Helda Solutions works exclusively with measurable goals. For each acquisition system, we define clear KPIs at the outset: How many qualified inquiries should the system generate per month? What should an inquiry cost? What conversion rate is realistic?
KPIs That Truly Matter
Together, we define what success means for your SME — not in abstract click numbers, but in concrete inquiries, appointments, and conversions. These KPIs are measured from the outset and regularly discussed with you.
Continuous Development of Your Acquisition System
All measures are monitored via a central reporting dashboard — so you always know what's working and what needs to be optimized. No agency presentations without figures, no flying blind. Helda Solutions supports you in setting up and continuously developing your acquisition system.
30+ projects. Proven for Swiss SMEs.
30+ successfully managed projects for Swiss SMEs prove that this approach works in practice. Owner-managed companies with an annual turnover of CHF 1 million or more benefit the most—because they have the resources to build a system and the need to scale it.
Build an acquisition system now — Schedule initial meeting
Find out about the possibilities free of charge and without obligation.