The Story Behind Helda — and Why a System Makes all the Difference.
How Helda Solutions came into being — from sole proprietorship to GmbH
In 2023, I faced a decision: continue working as an external consultant – or do what I had been contemplating for years: help Swiss SMEs avoid leaving marketing and sales to chance.
I knew the triggers from practical experience: companies with great products but no system. Leads that disappeared into email inboxes. Advertising budgets that fizzled out because no one measured the results. And again and again, the same phrase: "We really ought to do something about that."
So, I founded Helda Solutions – in Kloten, ten minutes from Zurich Airport. The name? A tribute to the idea of creating "hero solutions" for SMEs: pragmatic, understandable, and with real results.
What started as a one-man consultancy is now a structured offering for owner-managed SMEs with annual revenues of CHF 500,000 or more: from diagnosis and CRM setup to ongoing optimization. All on one platform – HighLevel – which I have been using since day one and now know better than almost anyone else in Switzerland.
Why SME Owners Work With Me
Three things that set me apart from traditional agencies and consultants:
I'm your hands-on partner — not your theoretical consultant
I don't deliver concepts in thick binders. I work operationally with you: from diagnosis and tool implementation to ongoing management. If something doesn't work, I'm at the table with you – not in another office.
I speak SME — not agency-speak
Sports retail, crafts, IT service providers, e-commerce — I know the specific challenges faced by owner-managed businesses. No buzzword bingo, no complicated frameworks. Just clear language and practical solutions.
One system instead of ten tools
I primarily work with HighLevel—the platform that unifies CRM, email, automation, funnels, and reporting all in one. As one of the first Swiss companies, I have been using HighLevel since 2023. This means for you: fewer tools, more overview, lower costs.
Helda Solutions in Figures
Whom I accompany – and why the fit is crucial
I don't work with everyone. Not because I'm picky – but because collaboration only works if the initial situation is right.
The right starting position
Owner-managed SMEs in Switzerland with an annual turnover of CHF 1 million or more. You have a functioning business model, a customer base - but your digital marketing and sales are not exploiting their full potential. If you are willing to invest in a system, we are a good match.
No IT company, no agency — the interface
I am neither a programmer nor a graphic designer. I am the person who translates your marketing and sales into a functioning system: strategy, tools, and processes — tailored to your reality. The interface between management and digitalization.
Honesty over Revenue
If I realize that my offer is not the right next step for your company, I will tell you. Even if it doesn't lead to a contract. The initial consultation is precisely for that: to find out if and how I can help you — not to sell.
Three principles my clients rely on
Transparency – no hidden costs
Every project begins with a clear definition of the brief. You know beforehand what it will cost, how long it will take, and what you will receive. No surprises.
Measurability — Results in numbers
I measure everything measurable: leads, conversion rates, pipeline value, campaign ROI. Every project concludes with documented results — so you can see what your investment has achieved.
Reliability — until the result is achieved
I keep my promises. And I only promise what I can keep. If a project becomes more demanding than planned, I still stand by it. That's not a marketing statement — it's my working principle.
"Nicola didn't start with a solution, but with the right questions. After the diagnosis, for the first time, I knew which of my marketing efforts were truly effective — and which weren't."
"Nicola is blessed with a deep understanding of the technical implementation of complex problems. Nicola effectively uses this expertise when dealing with stakeholders, quickly grasping problem areas even in a brief conversation, asking for details, and then presenting a customer-oriented solution. Nicola is an open team player who is always there for colleagues' questions and enjoys challenging their problems. This collaborative approach leads to solutions developed from various perspectives."
"After more than 5 years of working together at Würth ITensis on a wide variety of projects, I have come to know Nicola as an extremely dedicated person. He is always up for new projects and quickly familiarizes himself with new topics, whether it's an Agile Resource Planning platform for Würth ITensis or his own e-commerce shop. He is always willing to share his knowledge and involve others. I particularly appreciate his talent in project management, especially in hectic situations 😊, and that he always makes a conscious effort to really engage all his colleagues in projects."
My Background — in brief
I have over 10 years of experience in digitizing business processes — in the private sector and in the public sector.
Training
BSc in Information Science
Specialization: Digital Business Management
University of Applied Sciences Graubünden (2017-2021)
IT Specialist with Federal VET Diploma
Technical Vocational School Zurich (2009-2013)
Business English Certificate Higher (C1)
Cambridge Assessment English
Microsoft Certified: Azure Fundamentals
Professional Experience
Founder & Senior Consultant
Helda Solutions GmbH · since 2023
Senior Business Analyst
Renowned Swiss Companies · 5+ Years
Digitalization, Project Management, Requirements Engineering
Various Industries · 10+ Years Total Experience
What I take away from this
From over a decade in digitalization, I know: The best systems are not the most complex ones – but the ones people actually use. This principle guides every project at Helda Solutions.