Direct sales to end customers — higher margins, proprietary customer data, full control over your brand experience
Why D2C is so attractive for SMEs in Switzerland
Direct customer access and higher margins
Direct-to-Consumer means selling your products directly to the end customer — without intermediaries, without marketplace commissions, without dependence on third parties. For SMEs in Switzerland, this also means higher margins, direct customer contact, and complete control over the brand experience. Those who sell through their own channels know their customers.
Proprietary customer data as strategic capital
Selling through marketplaces means that customer data belongs to the marketplace, not to you. D2C reverses this: Every purchase, every product feedback, every browsing behavior on your shop provides you with valuable data that you can use directly for product development, marketing, and customer care.
D2C needs more than a Shopify store
D2C is not a case of "simply setting up a shop and waiting": it requires a well-thought-out strategy, a professional technical foundation, and a functioning system for customer acquisition, retention, and re-engagement. Helda Solutions supports SMEs in building a D2C business that not only functions flawlessly technically but also grows sustainably economically.
Shopify as a Foundation — Properly Built and Configured
Shopify: The First Choice for Swiss E-Commerce SMEs
For SMEs in Switzerland, Shopify is the first choice as an e-commerce platform: reliable, scalable infrastructure, excellent support, and a user interface that can be managed even without IT knowledge. Helda Solutions professionally sets up Shopify shops — technically clean, conversion-optimized, and with all relevant Swiss integrations.
Swiss market from day one: TWINT, CHF, DSG
TWINT is the most widely used payment system in Switzerland and must be integrated. Additionally, CHF pricing, correct Swiss VAT configuration, data protection in accordance with DSG and GDPR, cookie banners, privacy policy, and legally compliant tracking setup are required. Helda Solutions is familiar with these Swiss specificities and sets up every shop correctly from the start.
A professional shop converts – a bad one costs customers daily
A poorly structured shop costs you customers daily who abandon the purchase process. A professionally structured shop converts reliably — because every step of the purchase process is well thought out and optimized. This is the difference Helda Solutions makes as an e-commerce consulting partner for SMEs in Switzerland.
Full-Funnel: From First Click to Loyal Repeat Customer
Customer Acquisition through Google Ads, Meta Ads, and SEO
Customer acquisition through Google Ads, Meta Ads, and SEO brings qualified traffic to the shop — with a clear ROI focus and without budget wastage from scattering losses. Helda Solutions builds and continuously optimizes the acquisition funnel: those who click should buy.
Customer acquisition, conversion, and retention in one system
The product pages and the purchasing process are conversion-optimized, so visitors become buyers. Automated email flows on HighLevel cover abandoned cart scenarios, after-sales communication, review requests, and personalized offers — all without manual effort.
Customer Lifetime Value as a Decisive Metric
Reactivation campaigns specifically target inactive customers and bring them back. With this full-funnel approach, not only does initial revenue grow, but so does customer lifetime value—the decisive measure for sustainable e-commerce success in Switzerland.
Scaling through multichannel and automation
More Channels — More Reach in the Swiss Market
Helda Solutions integrates your Shopify store with Swiss marketplaces like Ricardo, Galaxus, and Brack, as well as with social commerce channels on Instagram and Facebook. Google Shopping brings your items directly to search results pages — with an image, price, and availability. This ensures your products are visible where purchasing decisions are made.
Central Control: Inventory, Prices, and Orders in Sync
All channels are centrally controlled from Shopify: inventories, prices, and product data have a single source of truth and are automatically transferred to all connected platforms. No overselling, no manual maintenance effort on multiple platforms simultaneously.
Growth without proportionally more effort
Marketing automation on HighLevel takes over the majority of customer communication, so the team doesn't have to respond manually to every order. The result is an e-commerce business that doesn't generate proportionally more effort as sales grow.
Discuss E-Commerce Strategy — Book a free initial consultation now
30 Min. | Non-binding | Free of charge