Performance Marketing — Every advertising franc with measurable impact.
Google Ads for SMEs: Be found when customers are searching
For most owner-managed SMEs, Google Ads is the strongest paid advertising channel: those who search on Google already have an intention to buy. With the right keyword strategy, compelling ad texts, and targeted bidding strategies, Helda Solutions places your offer exactly when potential customers are actively looking for a solution.
Complete campaign structuring
We handle the complete campaign structuring: keyword research and match type selection, ad groups and ad variants, bidding strategies and Quality Score optimization, as well as ongoing negative keyword management. The result is campaigns that are only displayed when there is genuine purchase intent.
Regional targeting for Switzerland
Especially for Swiss SMEs, regional targeting is crucial — so that your budget is not wasted on unsuitable geographies or irrelevant search terms. We precisely target campaigns to your region, your language, and your target audience.
Ongoing optimization based on real data
Google Ads is not a "set it and forget it" channel. We continuously manage your campaigns, evaluate results, and optimize based on real performance data — click-through rate, conversion rate, cost-per-lead, and return on ad spend.
Meta Ads: Reach Audiences with Precision
Meta Ads on Facebook and Instagram allow targeting audiences by interests, demographics, behavior, and lookalike profiles — ideal for awareness campaigns, retargeting, and targeted support throughout the customer journey.
Combine Awareness and Retargeting
Especially for SMEs with a clear target audience persona, Meta Ads is a highly efficient channel to increase brand awareness and re-engage purchase-ready prospects who have already visited the website. We combine awareness campaigns with targeted retargeting for maximum impact.
Creative concepts that suit the target group
Helda Solutions develops creative concepts that suit the platform and target group—with compelling images, clear messages, and an unmistakable next step. Ads that stop the scroll and drive action.
Ongoing optimization based on real performance data
We continuously monitor campaigns, evaluate results, and optimize constantly: Which creative performs best? Which target group has the lowest cost-per-lead? Based on this data, we strategically allocate the budget to where it will have the greatest impact.
Campaign Structure, Tracking, and Optimization
The foundation for all performance marketing measures is a clean tracking setup: conversion tracking in Google Ads, Google Analytics 4, and Meta Pixel must be correctly implemented so that decisions are based on data and not on assumptions.
Full Tracking Setup
Helda Solutions completely takes over this setup and ensures that all relevant actions – contact requests, phone calls, purchases, newsletter subscriptions – are measured correctly. Without clean tracking, you are optimizing blindly.
Continuous A/B testing and budget review
Based on this, we continuously optimize campaigns: A/B testing ad texts and creatives, adapting target audiences and bidding strategies, and regularly reviewing budgets. For Swiss SMEs, this means more qualified inquiries with the same or lower cost-per-lead.
Reporting That Makes Sense
You receive regular, understandable reports — no data jungles, but clear answers: Which channel delivers what? Where is more budget worthwhile? What will be optimized next? This way, you maintain control over your advertising expenses.
When Performance Marketing Pays Off for SMEs
Performance marketing does not achieve its full effect as a single measure, but rather in conjunction with compelling landing pages and a clear conversion path. Those who direct ad budget to an unoptimized homepage pay for clicks that do not generate inquiries.
The right combination makes all the difference
Helda Solutions therefore always recommends performance marketing in combination with an analysis of the existing conversion architecture — ideally after a marketing & sales diagnosis. This is how we ensure that every franc invested has maximum impact.
Minimum Budget and Realistic Expectations
The right minimum budget for Google Ads and Meta Ads depends on your industry, your goals, and your market. We advise you realistically and without sales pressure: What is a reasonable starting budget for your situation? What can you expect in what timeframe?
Honest advice instead of sales pressure
If performance marketing isn't the right first step for your SME right now, we'll tell you — and recommend a more suitable alternative. Our goal is your growth, not selling you services you don't currently need.
Launch campaign now — Book initial consultation
Free and non-binding initial consultation.