UX & Conversion Optimization — Get more out of every website visitor.
What UX really means — and why it determines revenue
User Experience, or UX for short, describes how visitors experience your website: Do they quickly find what they are looking for? Does the offer seem trustworthy? Is the next step clear? Good UX is not an aesthetic bonus feature – it is a direct revenue driver.
Trust and Clear User Guidance as Revenue Drivers
For Swiss SMEs, this means: Every page of your website is either a salesperson or an obstacle. Poor navigation, unclear messages, and a lack of trust signals cost you inquiries and orders every day—often without you even realizing it.
Systematic UX analysis, not gut feeling
Helda Solutions systematically analyzes your website's UX and shows you where visitors drop off, hesitate, or get confused. We work with real data — not design opinions or assumptions. The result is a clear picture of the friction points on your website.
Targeted measures with measurable impact
Based on the analysis, we develop targeted measures that improve the user experience and increase the conversion rate. Each measure is justified, prioritized, and evaluated for its impact after implementation. No assumptions — only verifiable improvements.
Conversion Rate Optimization: Data-driven and Measurable
The conversion rate is the most important — and yet often most underestimated — metric for your website. An improvement in the conversion rate by a few percentage points often has the same revenue effect as doubling your advertising budget.
Measure and understand the current state
Helda Solutions uses a systematic, data-driven approach: We first measure the current state — which pages perform well, and which ones are losing visitors? This baseline measurement forms the basis for all further optimization measures.
Derive and test hypotheses
Based on this data, we derive concrete hypotheses: Why are users bouncing on this page? What is preventing them from filling out the form? Every measure is justified, tested, and evaluated – this is how improvements with demonstrable impact are created.
A/B Testing and Systematic Improvement
Decisions are made based on data, not opinions or aesthetic preferences. You can directly track in your reporting dashboards how the conversion rate develops after each optimization measure.
Heatmaps, Session Recordings, and A/B Testing in Use
To understand how users truly experience your website, we use professional analysis tools. What you take for granted may confuse your visitors — and that insight is often astonishing.
Heatmaps show where visitors click and stop
Heatmaps show where visitors click, where they scroll — and where they stop. This visual data immediately clarifies which elements receive attention and which are ignored. Often, small adjustments are enough to achieve significant improvements.
Session Recordings Reveal Real User Behavior
Session recordings show you how real users navigate your site, where they hesitate, and where they drop off. These insights lead to targeted optimizations—where they really make a difference.
Validation through data, not assumptions
Based on the analyses, we develop optimization measures — and validate them through A/B tests. In this process, two versions of a page run simultaneously: The version that converts measurably better wins. This approach eliminates subjectivity from the decision-making process.
Quick wins and structural improvements
Not every optimization requires a complete website relaunch. Helda Solutions distinguishes between quick wins – rapidly implementable improvements with high impact – and structural measures that require a more in-depth overhaul.
Quick Wins with immediate impact
Quick wins include, for example, the revision of headlines and call-to-action texts, the simplification of contact forms, the addition of trust signals such as customer testimonials and references, and optimization for mobile users. Many of these measures can be implemented within a few days.
From site architecture to user journey
Structural improvements, on the other hand, relate to the site architecture, the information hierarchy, and the entire user journey — from the first click to the inquiry. These measures require more effort but often have the greatest long-term effect.
Higher conversion rate, more inquiries — without increasing your budget
The result is a website that makes better use of the same traffic — higher conversion rate, more inquiries, more purchases, more contacts, without increasing the advertising budget. Together with you, we prioritize the measures based on effort and expected impact.
Have your website's conversion potential analyzed now
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