Why “more tactics” won’t solve your problem
Many teams simultaneously try ads, SEO, newsletters, webinars, and retargeting – but the results remain random. Not because the measures are bad, but because they are n't connected .
A growth system turns individual tactics into a repeatable process : lead capture → nurture → qualification → handover to sales – measured in clear KPIs.
This playbook shows you how to go from piecemeal to a CXS Growth System™ in 90 days .
Symptom check: Do you recognize yourself?
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Leads come, but cannot be planned (month A many, month B few).
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Many tools, no consistent journey (form here, emails there, CRM separately).
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Data chaos : You don’t know which campaigns really work.
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The team does too much manual work (copy/paste, Excel, follow-ups).
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Sales says, “Leads are not qualified.”
If 2+ points apply, you are not missing another channel , but a system .
What constitutes a system (and what doesn’t)
System =
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A defined customer journey , documented and understandable for everyone.
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4 core automations (Capture, Nurture, Qualify, Post-Purchase).
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A KPI dashboard (opportunities/week, conversion rate, CAC).
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Enablement : SOPs, checklists, short Loom videos – so that the team works independently.
No system =
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8 tools without clean handovers.
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Only look at ROAS, but not SQO/Opportunity numbers .
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New tactics every week instead of consistent iteration .
The 4 phases in 90 days
Phase 1 (W1-2): Diagnosis & Design
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Audit : funnel, CRM, email, ads, tracking.
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Target vision & KPIs : What is a "qualified opportunity"? How quickly does it need to be realized?
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Roadmap : What do we build now, what later?
Deliverables: Customer Journey Blueprint, KPI definition, go-live plan.
Phase 2 (W3–6): Build
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Funnel (landing page + lead magnet/offer).
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CRM setup (e.g. HubSpot/ActiveCampaign/Pipedrive).
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Automations :
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Lead capture (forms, double opt-in, consent).
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Nurture (3-7 emails, value + proof).
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Qualification (scoring, routing, Calendly handoff).
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Post-purchase/onboarding (upsell, referral, activation).
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Tracking : GA4/GTM events, UTM standards, dashboard (Looker/DataStudio or similar).
Deliverables: Integrated funnel, CRM with 4 automations, tracking active.
Phase 3 (W7–8): Launch
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Start channel live (Google or Meta – focused!).
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QA & Data Validation : Test leads, check events, double-check in the dashboard.
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First Learnings : First optimizations (ads, LP copy, email subject lines).
Go-live criteria:
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Dashboard shows clean events ,
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Automations are running in test run ,
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1 active campaign feeds the funnel.
Phase 4 (W9-12): Optimize & Enable
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Iterations : Ad variations, hooks, offers, sequence timing.
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Enablement : SOPs, checklists, loom walkthroughs, handover workshop.
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Roadmap+ : What's next? (second funnel, retention suite, server-side, second channel)
Result: An operational system that delivers opportunities every week – and a team that can work with it.
The 4 core automations (specifically)
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Capture
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Forms, quizzes or lead magnets.
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Keep mandatory fields simple; double opt-in and consent clean.
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Nurture
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3–7 emails: Problem → Principles → Proof → Offer → Deadline.
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Mix of content and case snippets; clear next action.
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Qualify
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Scoring (e.g. +10 for pricing view, +20 for case download).
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Routing (A-leads directly to the calendar, B-leads further nurture).
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Post-Purchase/Onboarding
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Activation steps, make first successes quickly visible.
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Offer upsell/cross-sell , initiate referral .
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KPI framework: Measuring what really matters
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Qualified Opportunities/Week (QO/W):
Number of qualified opportunities per week. North Star for B2B/Services. -
Conversion Rate (CR):
CR = Qualified Opportunities / Leads. -
Customer Acquisition Cost (CAC):
CAC = (Ads + MarTech + Agency/Team) / New Customers. -
Time to First Lead (TtFL):
Days from campaign launch to the first valid lead – ideal for early indicators.
Principle: Few, stable KPIs > data graveyard. What matters is measurement quality , not quantity.
Mini-Case (anonymized)
Initial situation: B2B service provider (30 employees), irregular leads, no CRM process.
Setup in 90 days: Landing page + lead magnet, CRM with 4 automations, Google search campaign, dashboard.
Before → After (Month 4 vs. Month 1):
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QO/W: from 1–2 to 5–7
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CR Lead→QO: from 9% to 18%
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TtFL: from 21 to 9 days
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CAC: −23% (better scoring & routing, less waste)
Takeaway: It wasn’t a single “hack” but the combination of system + measurement that made the difference.
“Am I ready for 90 days?” – Quick checklist
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Offer fits (customer benefits clear, pricing is fixed).
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Access to website/shop, ads accounts, analytics possible.
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Owner present who makes decisions 2 hours/week.
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A starting channel is useful (Google or Meta).
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We accept learn first, then scale .
If 4/5 boxes are checked: You are ready.
Typical stumbling blocks (and how to avoid them)
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Tool hopping: Stick to the stack you actually implement in 90 days.
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Scope creep: Bring the core journey live first, then add-ons.
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Measurement chaos: Fix events and UTM standards before launch, not after .
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Creative perfectionism: Better 80% live + iterate than 100% never live.
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Too many channels: one clean channel > three half-baked.
How to start today (specifically)
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CXS QuickScan (0 CHF) – 5 minutes, instant analysis.
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20-minute preliminary meeting – goals, gaps, rough roadmap.
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Kick-off in week 1 – Blueprint & KPI definition.
Launch Guarantee: If the system isn't live after 90 days, we'll continue working free of charge until it's live. (Implementation guarantee – no performance guarantees.)
Conclusion
More tactics rarely lead to more growth. Systems do.
When funnels, CRM, automation, and data work as a single system —with a clear dashboard and defined KPIs —a predictable pipeline emerges. This foundation can be built in 90 days .
→ Next step:
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Start QuickScan and know your status in 5 minutes.
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Or check out CXS Growth System™ (Core/Pro/Scale) – transparent pricing, clear scope, 90-day timeline.
