Why "more tactics" won't solve your problem
Many teams try ads, SEO, newsletters, webinars, and retargeting simultaneously – but the results remain random. Not because the measures are bad, but because they are not coordinated .
A growth system turns individual tactics into a repeatable process : Lead capture → Nurture → Qualification → Handover to Sales – measured in clear KPIs.
This playbook shows you how to go from a piecemeal approach to a CXS Growth System™ in 90 days .
Symptom check: Do you recognize yourself?
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Leads are coming in, but they are unpredictable (lots in month A, little in month B).
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Many tools, no seamless journey (form here, emails there, CRM separate).
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Data chaos : You don't know which campaigns are actually working.
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The team does too much manual work (copy/paste, Excel, follow-ups).
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Sales says: "Leads are not qualified."
If 2+ points apply, you're not missing another channel , but a system .
What constitutes a system (and what doesn't)
System =
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A defined customer journey , documented and understandable for everyone.
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4 core automations (Capture, Nurture, Qualify, Post-Purchase).
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A KPI dashboard (opportunities/week, conversion rate, CAC).
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Enablement : SOPs, checklists, short Loom videos – so that the team can work independently.
No system =
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8 tools without clean handoffs.
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Look only at ROAS, but not at SQO/Opportunity figures .
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New tactics every week instead of consistent iteration .
The 4 phases in 90 days
Phase 1 (W1-2): Diagnosis & Design
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Audit : funnel, CRM, email, ads, tracking.
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Target vision & KPIs : What is a "Qualified Opportunity"? How quickly does it need to be created?
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Roadmap : What are we building now, what later?
Deliverables: Customer Journey Blueprint, KPI definition, go-live plan.
Phase 2 (W3–6): Build
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Funnel (landing page + lead magnet/offer).
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CRM setup (e.g. HubSpot/ActiveCampaign/Pipedrive).
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Automations :
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Lead capture (forms, double opt-in, consent).
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Nurture (3-7 emails, value + proof).
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Qualification (scoring, routing, Calendly handoff).
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Post-purchase/onboarding (upsell, referral, activation).
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Tracking : GA4/GTM events, UTM standards, dashboard (Looker/DataStudio or similar).
Deliverables: Integrated funnel, CRM with 4 automations, tracking active.
Phase 3 (W7–8): Launch
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Start channel live (Google or Meta – focused!).
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QA & Data Validation : Test leads, check events, double-check in the dashboard.
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First Learnings : Initial optimizations (ads, LP copy, email subject lines).
Go-live criteria:
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Dashboard shows clean events ,
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Automations are running in test mode .
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One active campaign feeds the funnel.
Phase 4 (W9-12): Optimize & Enable
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Iterations : Display variants, hooks, offers, sequence timing.
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Enablement : SOPs, checklists, loom walkthroughs, handover workshop.
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Roadmap+ : What's next? (second funnel, retention suite, server-side, second channel)
The result: A fully functional system that delivers opportunities every week – and a team that can work with it.
The 4 core automations (specifically)
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Capture
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Forms, quizzes, or lead magnets.
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Keep required fields to a minimum; implement clean double opt-in and consent processes.
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Nurture
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3-7 emails: Problem → Principles → Proof → Offer → Deadline.
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A mix of content and case snippets; clear next action.
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Qualify
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Scoring (e.g. +10 for Pricing View, +20 for Case Download).
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Routing (A-leads go directly to the calendar, B-leads continue nurturing).
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Post-Purchase/Onboarding
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Activation steps, making initial successes quickly visible.
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Offer upsell/cross-sell , initiate referrals .
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KPI framework: Measuring what really matters
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Qualified Opportunities/Week (QO/W):
Number of qualifying opportunities per week. North Star for B2B/Services. -
Conversion rate (CR):
CR = Qualified Opportunities / Leads. -
Customer Acquisition Cost (CAC):
CAC = (Ads + MarTech + Agency/Team) / New Customers. -
Time-to-First-Lead (TtFL):
Days from campaign launch to the first valid lead – ideal for early indicators.
Principle: Few, stable KPIs > data graveyard. Measurement quality is crucial, not quantity.
Mini-case (anonymized)
Initial situation: B2B service provider (30 employees), leads irregular, no CRM process.
Setup in 90 days: Landing page + lead magnet, CRM with 4 automations, Google search campaign, dashboard.
Before → After (Month 4 vs. Month 1):
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QO/W: from 1–2 to 5–7
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CR Lead→QO: from 9% to 18%
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TtFL: from 21 to 9 days
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CAC: -23% (better scoring & routing, less waste)
Takeaway: It wasn't a single "hack", but the combination of system + measurement that made the difference.
"Am I ready for 90 days?" – Quick checklist
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The offer is suitable (customer benefits are clear, pricing is set).
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Access to website/shop, ad accounts, and analytics is possible.
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Owner available who makes decisions 2 hours per week.
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A starting channel is advisable (Google or Meta).
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We accept learning first, then scaling .
If 4/5 checkmarks are ticked: You are ready.
Typical pitfalls (and how to avoid them)
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Tool-hopping: Stick with the stack you will actually implement in 90 days.
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Scope creep: Bring the core journey live first, then add-ons.
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Measurement chaos: Fix measurement events and UTM standards before launch, not after .
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Creative perfectionism: Better 80% live + iteration than 100% never live.
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Too many channels: One clean channel > three half-baked.
How to start today (specifically)
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CXS QuickScan (0 CHF) – 5 minutes, instant evaluation.
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20-minute preliminary meeting – goals, gaps, rough roadmap.
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Kick-off in week 1 – Blueprint & KPI definition.
Launch Guarantee: If the system is not live after 90 days, we will continue working on it free of charge until it is live. (Implementation guarantee – no performance guarantees.)
Conclusion
More tactics rarely lead to more growth. Systems do.
When funnel, CRM, automation, and data work together as a single system – with a clear dashboard and defined KPIs – a predictable pipeline emerges. This foundation can be built in 90 days .
→ Next step:
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Arrange a free initial consultation and find out your status in 30 minutes.